FUDGE Professional Clean Blonde Damage Rewind Purple toning shampoo for blonde tones. Hair straighteners eliminate yellow tones and prevent the appearance of damaged blonde hair. Do not use between painting or refurbishing procedures! This double-action shampoo contains the unique Opti-PLEX technology, which penetrates deep into the hair to reconstruct the bonds after chemical treatment, styling and the harmful effects of the environment, as well as smoothes the hair cuticle without strain. Hair stays lighter, 90% stronger, smoother and softer. Enriched with FragranceFuse technology, which fills hair with a pleasant scent for 24 hours. Does not contain sulphates. Use: apply to damp hair, massage. Leave on for 5 minutes for maximum results. This is followed by Clean Blonde Conditioner to strengthen the hair's shine. Protect from eyes, skin and absorbent materials. If possible, use gloves as stains may occur. Not tested on animals. Safe for colored hair. Does not contain parabens.