Even mature hair needs its beauty and shine. Just cause you’re getting older doesn’t mean that your hair should lose its beauty. No. Shine with our hair and be proud to be silver. Natural silver tones are a thing to be jealous of, since the colored kind will never be the same. Stay unique, stay pretty with L’Oreal Silver Magnesium shampoo. It helps your hair strands stay hydrated, restoring the optimal water balance, strengthening weakened hair. This shampoo has a light coloring effect, giving your hair a nice platinum shade, with 100% reliability, eliminates yellowness and any unpleasant streaks in gray hair. This product gives hair an amazing appearance and healthy radiance, making it softer, silkier and more obedient.